BR and Lojas Americanas advance in possible partnership

BR Distribuidora and Lojas Americanas signed a non-binding memorandum of understanding that enables studies on a possible strategic partnership between companies, according to official announcements published by both this week.

“The signature of this memorandum represents one more step in the process of defining the new business model of convenience and possible partnership, which aims to promote the expansion of BR in this segment and maximize the generation of value for the company, as well as For its resellers, “BR said in a statement.

The interest in the partnership of companies is not new, considering that companies negotiate since 2016. However, it is the first time that the BR and the retailer announce a memorandum of understanding.

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