The public campaign of ANEEL (National Electric Energy Agency) is already running in partnership with the MME (Ministry of Mines and Energy) whose objective is to guide the population so that the use of electricity is done consciously.
Named "Electric Energy: if you waste it, you will miss", the campaign is being carried out by Abradee (Brazilian Association of Electric Power Distributors), with resources from the Energy Efficiency Program managed by ANEEL.
Seeking to bring awareness to the population through explanations about the crisis and tips on energy saving, the campaign that has a website (put link) reinforces the importance of avoiding waste mainly in the current scenario of worst water crisis in the last 91 years.
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