Texaco launches blog on lubricating oils

For years acting in the automotive market, the company has just launched a new project focused on optimizing the sales outlets of lubricating oils.

The idea is to assist entrepreneurs in the area through training, tips on content management, marketing and business optimization.

Content for those who want to sell more

Through periodic postings, Texaco offers in his new blog content that meet the needs of who owns an oil change or autocenter (machine shop) or similar ventures.

The blog covers topics such as: financial management, employees, planning of the physical space, among other topics, and are intended to boost the revenues of who undertakes in this segment.

A great example is the Guide to success for Automotive Services, a material completely free for download that can help the entrepreneur to differentiate the company from the competition, optimize financial management, promote your business on the Internet, among other advantages.

Texaco believes that helping their partners to solve problems and find ways to optimize processes is a good way to position itself in the market.

"We seek to innovate. We realize that many people looking for answers and not the met, were on the internet, or in POV's that sell our products. The initiative of the blog is to empower and drive the retailers. Now there is a place where you can find and exchange information of mutual interest, "reports Danilo Sad, Marketing Manager for Chevron lubricants, owner of the Texaco brand.

On the blog, can also be found throughout the range of products manufactured and sold by Texaco to fuel the stock market automotive stores.

To study the industry and understand how to extend the profits of the business, the tip is to follow the blog posts of TEXACO.

Adriano Andreghetto
Phone: (21) 2510-7213


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